Smells Like Spirit

When you create anything, the spirit you create it with, the energy, the excitement, is translated into the product itself. So when somebody writes a book just for money, you can kind of smell it. When you read the book, it kind of reeks. We can sense that. But when the writer is excited, it excites the reader. So the love and the desire you put into your project will translate.

Robert Greene
In conversation with Ryan Holiday
(via Austin Kleon)