Nicholas Carr



Nothing as evidence

The spread of ever more realistic deep fakes will make it even more likely that people will be taken in by fake news and other lies. The havoc of the last few years is probably just the first act of a long misinformation crisis. Eventually, though, we’ll all begin to take deep fakes for granted. We’ll come to take it as a given that we can’t believe our eyes. At that point, deep fakes will start to have a very different and perhaps even more pernicious effect. They’ll amplify not our gullibility but our skepticism. As we lose trust in the information we receive, we’ll begin [...] to “doubt reality itself.” We’ll go from a world where our bias was to take everything as evidence [...] to one where our bias is to take nothing as evidence.

Scuba diver in the sea of words

As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.

Remapping the neural circuitry

Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. My mind isn’t going—so far as I can tell—but it’s changing. I’m not thinking the way I used to think. I can feel it most strongly when I’m reading. [...] Now my concentration often starts to drift after two or three pages. I get fidgety, lose the thread, begin looking for something else to do. I feel as if I’m always dragging my wayward brain back to the text. The deep reading that used to come naturally has become a struggle.

Reading gains and losses

One thing that changed pretty dramatically is that the visual cortex, the part of our brain that processes our vision, became dedicated to deciphering text. [...]

As we practice that, more and more neurons get dedicated to reading. Eventually, you no longer have to decipher a particular letter or even a particular word because our brains represent those letters and words — it’s automatic. So we got all the benefits that come with being good readers, whether it’s the value of losing yourself in a novel or the value of gaining complex information from some sophisticated nonfiction book.

But we also lost something. One thing we lost is a lot of our visual acuity in reading nature and reading the world. If you look at older cultures that aren’t text-based, you see incredible abilities to, for instance, navigate by all sorts of natural signs. This acuity in reading the world, which also requires a lot of the visual cortex, we lost some of that simply because we had to reprogram our brain to become good readers.

Nietzsche’s typewriter

...the [typewriter] had a subtler effect on his work. One of Nietzsche’s friends, a composer, noticed a change in the style of his writing. His already terse prose had become even tighter, more telegraphic. “Perhaps you will through this instrument even take to a new idiom,” the friend wrote in a letter, noting that, in his own work, his “‘thoughts’ in music and language often depend on the quality of pen and paper.”

“You are right,” Nietzsche replied, “our writing equipment takes part in the forming of our thoughts.” Under the sway of the machine, writes the German media scholar Friedrich A. Kittler , Nietzsche’s prose “changed from arguments to aphorisms, from thoughts to puns, from rhetoric to telegram style.”

Information overload

Yet back [in 2010] the evidence already was strongly suggesting that the internet was a very powerful way to access lots of information very quickly. We were all concentrating on that great new bounty of information: the more information, the better — the faster it comes to me, the better.

What we lost sight of was how we actually take that information into our mind. There’s all sorts of very good evidence that if you’re distracted — if your attention is shifting very quickly — you can gather lots of information in a very swift fashion, but you’re not going to assemble it very well into knowledge. It’s going to just remain bits of information. You’re not going to develop a rich store of personal knowledge, which is all about connections and associations.