Designer Brad Taunt imagines a web with less design. It sounds lovely.
Consistent, boring and wonderful
Out there in the multiverse is a reality where the web is a complete borefest. Information is the only driving factor to visit a “web page” and PWAs have never come to exist. Custom styling, fancy interactive animations and single-page functionality isn’t even something that can be implemented. The web is just a system of HTML/plaintext documents sharing information and data. Users browse the web in quick bursts to satisfy their queries or read something interesting. Then, they return to real life.
My goodness what a beautiful reality that would be. Consistent, boring and wonderful.