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Writing is a process of discovery

There is, however, one thing to learn from writers that non-writers don’t always understand. Most writers don’t write to express what they think. They write to figure out what they think. Writing is a process of discovery. Blogging is an essential tool toward meditating over an extended period of time on a subject you consider to be important.


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Look at me creating

My essay was garbage. But it was my garbage.

So I kept at it, day after day. I once again started feeling smugly superior to my fellow bus riders. Look at me creating, I thought. Look at me contributing to the world, while these reptiles just distract themselves with their phones until they die.

This arrogance lasts for a few seconds until I re-read the stream-of-consciousness dogshit I’m typing into my phone.

  • Tom Cleveland
  • TJCX.me
  • August 21, 2019

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Magical scientist ability

[...] metaphor is more than a classroom aid. It is a crucial element of discovery and invention. Scientists are not blessed with a magical ability to apprehend the world as a vortex of symbols and equations, as Neo appeared to do in the film The Matrix. Scientists, like everyone else, seek to cast what they see in terms of what they have already seen.


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Blogging with a small b

Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.

And remember that you are your own audience! Small b blogging is writing things that you link back to and reference time and time again. Ideas that can evolve and grow as your thinking and audience grows.