The power of metaphor

Jaynes described a metaphor as comprising of two parts. The metaphrand is the thing to be described or understood, and the metaphier is the more familiar thing with which it is compared. The human body is a very common metaphier; we speak of the head of a table, the foot of a mountain, the face and hands of a clock, and the mouth of a river.

The process of adapting to new intellectual technologies is reflected in the changing metaphors we use to explain ourselves to ourselves. When the mechanical clock arrived, people began thinking of their brains as operating “like clockwork.” Today, in the age of software, we have come to think of them as operating “like computers.” But the changes, neuroscience tells us, go much deeper than metaphor. Thanks to our brain’s plasticity, the adaptation occurs also at a biological level.

[...] metaphor is more than a classroom aid. It is a crucial element of discovery and invention. Scientists are not blessed with a magical ability to apprehend the world as a vortex of symbols and equations, as Neo appeared to do in the film The Matrix. Scientists, like everyone else, seek to cast what they see in terms of what they have already seen.