Carl Rustung

Information overload

Yet back [in 2010] the evidence already was strongly suggesting that the internet was a very powerful way to access lots of information very quickly. We were all concentrating on that great new bounty of information: the more information, the better — the faster it comes to me, the better.

What we lost sight of was how we actually take that information into our mind. There’s all sorts of very good evidence that if you’re distracted — if your attention is shifting very quickly — you can gather lots of information in a very swift fashion, but you’re not going to assemble it very well into knowledge. It’s going to just remain bits of information. You’re not going to develop a rich store of personal knowledge, which is all about connections and associations.