Carl Rustung


UX vandals

After the goldrush, the definition wars really kicked in — everyone wants to plant their flag in the ground and coin the next big design term; to be the next Don Norman. They start blogging incessantly and throwing everything at the wall to see what sticks. All the community blogs follow a pattern of nonsensical reinventions of the wheel: ‘WHAT IS empathetic system design’, ‘WHAT IS person engagement design’, ‘WHAT IS doing and thinking design’ and of course ‘UX is dead’.